TEXAS SUSTAINABILITY
As the Graphic Design Intern for UT Austin's Office of Sustainability, I created impactful social media content and other graphics, including educational campaigns on sustainability for students and the university community.
GRAPHICS
MARKETING STRATEGY
By monitoring analytics and implementing fresh marketing strategies,
we successfully boosted our engagement by 20%.
Our original strategy involved the creation of themed campaigns, each with a distinct look and revolving around a single educational topic. By monitoring analytics, we noticed low and inconsistent engagement on these posts.
To address this, we implemented new strategies, including a cohesive brand identity, alternating digital graphics with photography, and more focused content topics. Other tactics such as positive brand voice & relationship-building with relevant pages further amplified our engagement. These strategies fostered a 28% increase in followers and 20% increase in engagement.