TEXAS SUSTAINABILITY
As the Graphic Design Intern for UT Austin's Office of Sustainability, I created impactful social media content and other graphics, including educational campaigns on sustainability for students and the university community.​
GRAPHICS
MARKETING STRATEGY
By monitoring analytics and implementing fresh marketing strategies,
we successfully boosted our engagement by 20%.
Our original strategy involved the creation of themed campaigns, each with a distinct look and revolving around a single educational topic. By monitoring analytics, we noticed low and inconsistent engagement on these posts.​
To address this, we implemented new strategies, including a cohesive brand identity, alternating digital graphics with photography, and more focused content topics. Other tactics such as positive brand voice & relationship-building with relevant pages further amplified our engagement. These strategies fostered a 28% increase in followers and 20% increase in engagement.