.png)
AD: Mac Davenport
CW: Makayla Gonzalez
INSIGHT
70% of Americans are very or somewhat worried about global warming and a growing number of Gen Z suffers from eco-anxiety.
IDEA
We strive to help you care for yourself just as you care for our planet. We’re providing the tools for Gen Z to manage their eco-anxiety through self-care, cleaning, and engagement with nature.
ANIMATED
MANIFESTO
VIDEO SPOT
WILD POSTINGS
TIKTOK ADS
AUDIO SPOT
Clear Your Mind - :30 sec
Transcript
*Overlapping cacophony of alarming news reports on climate change*
VO: We understand that climate change can be distressing. Grove Collaborative strives to help you care for yourself just as you care for our planet. Take a moment to clear your mind and listen to the calming sounds of our Earth.
SFX: Waves crashing, calming birdsong
VO: Visit grove.co for ways to ease your eco-anxiety.
Clean Earth, Clear Mind.
VR EXPERIENCE
Grove will provide an at-home eco-anxiety management experience,
using Google Cardboard smartphone VR tech to create an accessible
user experience that clears your mind through interactions with the Earth.
The easy-to-assemble Cardboard kit (made from repurposed packaging)
will be included free with every online Grove purchase.
.png)