TRANS-INCLUSIVE TYPE
AD: Mac Davenport
CW: Giovanni Sanchez
Inclusive language use is a crucial action which leads to validation and gender euphoria for transgender individuals. For many, transitioning to inclusive language seems like an impossible task. You may think that one missed word will set you back, leaving you afraid to try again. Integrating inclusive language into your life is an ongoing process and slip-ups will happen. But with patience and understanding, we can create a world where every word includes everybody.
LENTICULAR BILLBOARDS
ALLINCLUSIVE.AI
AllInclusive.AI is a Google Chrome extension which uses AI technology to detect use of gendered language and provides suggested alternatives that are more trans-inclusive. The technology seamlessly integrates with all Google Apps.
MICROSITE
The QR code leads viewers to a microsite for the campaign, where they can take action. The microsite encourages downloading AllInclusive.AI and taking a pledge committing to using trans-inclusive language. Individuals who complete the pledge will be mailed the Inclusive Language Sticker Set.
INCLUSIVE LANGUAGE STICKER SET
These stickers will be used to correct gendered language out in the world. The stickers feature crucial inclusive language and include blank stickers for words we missed. Individuals can take the pledge to receive them for free!