KNOWLEDGE IS PROTECTION.
AD/CW: Mac Davenport
& May Ramirez
The grade report is in: America gets an F in sex education. America’s abstinence-only, purity-based education is outdated and has proven to fail countless times in the real world. Due to this, Planned Parenthood is stepping up where America has failed to help teens learn safe sex practices. Teens will have sex regardless, but we want them to do so safely.
SEX ED BUS EXPERIENCE
Planned Parenthood is stepping up where America has failed. Follow the pink bus as we take to the streets to educate the next generation on safe sex practices.
Our pink school bus will travel to high schools across the nation, providing free and comprehensive sex education to students who need it.
The experience is centered around a group VR session traveling through the reproductive system,
a la "The Magic School Bus." This is followed by a Q&A with a sexual health expert, with a chance for anonymous questions.
BUS PROMOTION
Merch sold in stores & on Planned Parenthood’s website. Given out for free at the Sex Ed Bus Experience.
Instagram Stories Ad
MICROSITE
BACK TO
SCHOOL KIT
Customizable with sticker pack.
Sold in stores & on Planned Parenthood’s website. Given out for free at the Bus Experience.
TIKTOK QUIZ SERIES
SEX EDUCATION APP DESIGN
This zine contains a mix of user-submitted art, photography, poetry, advice, and short stories related to experiences with sex, gender & sexuality, relationships, dating, and more.
The zine will be handed out to attendees of the bus experience. A digital version will be accessible for free on Planned Parenthood’s website and app.
DIGITAL ZINE
APP DESIGN
